We build software for fitness coaches who mean business.
BrixFit is the all-in-one platform fitness coaches use to win leads, deliver training and nutrition, run check-ins and show clients their progress - with your brand in front of every client. Built since 2021, used by coaches worldwide.
Our Story
Built for one coach. Now built for every coach.
BrixFit started at home. In 2021, Jatin Beniwal watched his mother struggle to keep on top of her coaching clients - leads in one place, plans in another, follow-ups in her head. So he built a small tool to manage her leads, just for the family.
From 2023 to 2025 that tool ran as an invite-only MVP, tested by a small group of coaches who told us what they needed next. In 2025 we opened testing to many more coaches, and BrixFit grew from lead management into a complete coaching system.
In March 2026 BrixFit launched publicly, so any coach, anywhere, can sign up. Today it covers the whole coaching business: a lead CRM, workout and nutrition plans, check-ins, progress tracking, a client portal and a branded client app on eligible plans - used by coaches in more than five countries.
Product
BrixFit - all-in-one platform for fitness coaches
Built since
2021 · Public launch March 2026
Serving
Coaches worldwide · 5+ countries
Operated by
Brixfly Services · registered in India
Funding
Bootstrapped · Self-funded · Profitable
Meet the founder
Jatin Beniwal
Founder & Lead Developer, BrixFit
Jatin built the first version of BrixFit for his mother, and he has built every version since. He still writes the product himself, works directly with the coaches who use it, and decides what ships next based on what they ask for. BrixFit has no outside investors, so it answers to coaches and nobody else.
Read Jatin's articles for coachesOur Journey
From one coach to coaches worldwide
How BrixFit grew from a family tool into a coaching platform - click any node to explore each chapter.
Brixfly Services
Click any node on the orbital to explore our company journey from 2021 to today.
The Platform
Everything a coach needs, in one place
BrixFit replaces the spreadsheets, forms, PDF builders and chat threads most coaches stitch together.
Leads to clients
Shareable lead forms that work from your Instagram bio, a pipeline with your own stages, booking through Cal.com or Calendly, and AI lead briefs before every sales call.
Training and nutrition
Build workout plans from a 1,500+ exercise library and nutrition plans with meal options and substitutes, drawing on 10M+ foods.
Check-ins and communication
Custom daily and weekly check-ins, in-app messaging, announcements, reminders and activity alerts when a client goes quiet.
Progress clients can see
Before/after progress photos, measurements, habits, in-app graphs and Apple Health and Google Health Connect sync.
AI where it helps
Lead Intel briefs you on a lead before the call, and personalised health-insights reports give prospects and clients something real to act on.
Your brand, their phone
One client app on iOS and Android that shows your branding after login, plus a web portal on your own link, on eligible plans.
What We Stand For
Our values
The principles that guide every product decision we make.
Coach-first, always
BrixFit started with one coach and grew through feedback from the coaches who tested it. Every feature still starts with a real coaching problem.
Less admin, more coaching
Leads, plans, check-ins and progress live in one place, so the hours you used to spend on spreadsheets and forwards go back to your clients.
Privacy by design
Your client data never trains our models. Row-level security means each coach's data is fully isolated from everyone else's.
Built to last
We're bootstrapped, self-funded and profitable. No investor pressure to pivot - we'll be here when you're onboarding your 1,000th client.
About BrixFit: common questions
What is BrixFit?
BrixFit is an all-in-one platform for fitness coaches and personal trainers. It combines a lead CRM, workout and nutrition plan builders, custom check-ins, client progress tracking, in-app messaging and AI tools, with a client app on iOS and Android that shows your branding on eligible plans.
Who built BrixFit?
BrixFit was founded by Jatin Beniwal, who is still its lead developer. He started building it in 2021 to help his mother manage her coaching clients. BrixFit is operated by Brixfly Services, a company registered in India.
Which countries is BrixFit available in?
BrixFit works for coaches anywhere and is used by coaches in more than five countries, including India, the USA, Canada, the UK and Australia. Plans are billed in INR in India and in USD everywhere else, and your clients use the app on the phone they already have.
When did BrixFit launch?
BrixFit ran as an invite-only product tested with coaches from 2023 to 2025, and launched publicly in March 2026. Since then any coach can sign up.
Is BrixFit funded by investors?
No. BrixFit is bootstrapped, self-funded and profitable. There is no investor pressure to pivot away from coaches, so the roadmap is driven by what coaches ask for.
Ready to grow your coaching business?
Join coaches around the world who run their entire business on BrixFit.