Trainerize vs BrixFit: an honest comparison for online coaches
ABC Trainerize is one of the best-known coaching apps, with a free plan, published tiers and a big add-on catalogue. BrixFit leads with the lead-to-client workflow and client progress. Here is where each one fits, and how to switch if you decide to.
The short answer
ABC Trainerize is a mature online coaching platform: workout programming, habit coaching, messaging, meal and macro tracking, and a large set of paid add-ons for payments, video calls, advanced nutrition and a custom branded app. BrixFit leads with the full lead-to-client workflow - lead forms, pipeline, booking and AI lead briefs - then coaching delivery, check-ins and progress tracking in one system.
If you want a self-serve plan with a published price, a free plan for one client and a large ecosystem, Trainerize is a strong option. If you want your sales pipeline and client progress connected, with AI that prepares you for sales calls, BrixFit is worth comparing.
Details for Trainerize come from its public pricing page and were checked on 28 September 2026. Features and prices change, so confirm on their site before deciding.
Trainerize
Where Trainerize is stronger
- Published tiers and a free plan. Trainerize lists a free Basic plan for one client, Grow at US$9 per month for two clients, and Pro tiers from US$23 per month for five clients, rising with client count, plus a 30-day trial. BrixFit plans are custom and quoted on a walkthrough.
- Payments inside the platform. Trainerize offers Stripe payments as an add-on (included on Studio plans). BrixFit records payments you receive but does not collect them.
- Your own app-store app. Trainerize offers a custom branded app for a one-time fee on Pro, with its own app-store listing on higher tiers. BrixFit uses one shared BrixFit app that shows your branding after login on eligible plans.
- Ecosystem and scale. Challenges, video calls, group coaching, an AI workout builder and many integrations, with plans that scale to studios with hundreds of clients.
BrixFit
Where BrixFit is different
- A lead CRM for social-first coaches. Shareable lead forms that work from an Instagram bio, a pipeline with your own stages, booking through Cal.com or Calendly, and WhatsApp lead alerts on eligible plans.
- Lead Intel before sales calls. AI reads what a lead submitted and briefs you on what matters to them before the call.
- AI health-insights reports. A personalised report for prospects to walk through on the call, plus a premium PDF progress report for active clients.
- Fewer add-ons to price up. Nutrition plans with meal options and substitutes, custom check-ins, progress photos with side-by-side and slider views, measurements, habits and in-app graphs are part of the platform rather than separate line items. Which features you get depends on your plan, so confirm on a walkthrough.
- Health data connected. Apple Health and Google Health Connect sync alongside check-ins and progress.
- Integrations. An official community n8n node and a public API.
Which one should you choose?
Trainerize is likely the better fit if you:
- Want a free or low-cost self-serve plan you can start today
- Want payments and video calls handled inside your coaching platform
- Want your own branded app with its own app-store listing
- Run a studio or large team that needs Trainerize's scale and integrations
BrixFit is likely the better fit if you:
- Get most clients from Instagram, YouTube or WhatsApp and want a proper lead pipeline
- Want AI help preparing for sales calls and a personalised report to share on the call
- Want check-ins, progress photos, graphs and health data connected in one system
- Would rather not assemble your setup from several paid add-ons
Switching from Trainerize to BrixFit
Moving platforms is the part most coaches dread, so we do the heavy lifting. On eligible plans we migrate your clients and programs from Trainerize or your spreadsheets for you, free. A sensible switch looks like this:
- Book a walkthrough and show us how you coach today: your programs, check-ins and how leads reach you.
- We move your clients and programs into BrixFit and set up your check-in forms and branding.
- Invite clients in batches, starting with your most engaged ones, so you can answer questions without a flood.
- Run both for one check-in cycle, then retire the old tool once every client has logged in.
There is no lock-in: your data stays yours, and if you ever leave, ask us and we will send it to you as CSV files.
Whichever you choose
The fundamentals decide retention on any platform: a clear onboarding, a weekly check-in rhythm and personal replies. Our free client onboarding template and check-in system guide work with any tool. Comparing more options? See TrueCoach vs BrixFit, Everfit vs BrixFit and PT Distinction vs BrixFit, or browse BrixFit's features.
Frequently asked questions
What is a good alternative to Trainerize?
It depends on what matters most. For coaches who want a lead CRM, AI sales-call preparation, check-ins and progress tracking connected, BrixFit is a strong alternative. If you mainly want a free or self-serve plan with payments and your own app-store app, Trainerize may already suit you.
Is Trainerize cheaper than BrixFit?
Trainerize publishes a free plan for one client and paid tiers from US$9 per month, as checked on 28 September 2026, with add-ons for payments, video calls, advanced nutrition and a branded app. BrixFit plans are custom and quoted on a walkthrough. Compare total cost for your client count and the add-ons you would actually need.
Can I move my clients from Trainerize to BrixFit?
Yes. On eligible plans we migrate your clients and programs for you, free. Book a walkthrough, show us your current setup, and we will plan the move so your clients can keep training while you switch.
Does BrixFit take client payments like Trainerize?
No. BrixFit lets you create coaching packages and record the payments you receive, so you can track revenue and renewals. You collect payments through your own method, such as a card payment provider or bank transfer.
Do my clients get a branded app?
Your clients use one BrixFit app on iOS and Android that shows your branding after they log in, on eligible plans. Your web portal can run on a BrixFit subdomain or, on eligible plans, your own domain.
Switching from Trainerize? We will help you move
On eligible plans we migrate your clients and programs for you, free. Bring your current setup to a walkthrough and we will show you how it would run in BrixFit - and tell you honestly if Trainerize still suits you better.