FitBudd vs BrixFit: an honest comparison for online coaches
FitBudd is built for coaches who want their own white-label app and a branded website, with payments built in. BrixFit leads with the lead-to-client workflow and client progress. Here is where each one fits, and how to switch if you decide to.
The short answer
FitBudd puts your brand front and centre: custom app theming and a branded website on Pro, and a fully white-labelled iOS and Android app on its Super Pro plan, alongside workouts, a nutrition library, macro tracking, check-ins, chat and built-in client payments. BrixFit leads with the full lead-to-client workflow - lead forms, pipeline, booking and AI lead briefs - then coaching delivery, check-ins and progress tracking in one system.
If your priority is a white-label app with its own app-store listing and selling directly through it, FitBudd is a strong option. If you want your sales pipeline and client progress connected, with AI that prepares you for sales calls, BrixFit is worth comparing.
Details for FitBudd come from its public pricing page and were checked on 28 September 2026. Features and prices change, so confirm on their site before deciding.
FitBudd
Where FitBudd is stronger
- Your own white-label app. FitBudd's Super Pro plan (US$149 per month for 20 clients, plus a one-time setup fee) includes a white-labelled iOS and Android app with direct app sign-ups. BrixFit uses one shared BrixFit app that shows your branding after login on eligible plans.
- Branded website and content hosting. Pro (US$79 per month for 20 clients) adds a branded website, unlimited content hosting, recipes, 1:1 video calling and group messaging.
- Payments built in. FitBudd includes direct client payments, with Apple Pay and Google Pay on Super Pro. BrixFit records payments you receive but does not collect them.
- Published plans and a trial. Plans start at US$15 per month for two clients with a 30-day free trial. BrixFit plans are custom and quoted on a walkthrough.
BrixFit
Where BrixFit is different
- A lead CRM for social-first coaches. Shareable lead forms that work from an Instagram bio, a pipeline with your own stages, booking through Cal.com or Calendly, and WhatsApp lead alerts on eligible plans.
- Lead Intel before sales calls. AI reads what a lead submitted and briefs you on what matters to them before the call.
- AI health-insights reports. A personalised report for prospects to walk through on the call, plus a premium PDF progress report for active clients.
- Nutrition plans with meal options and substitutes. Clients can swap a meal and stay on plan, drawing on 10M+ foods.
- Progress visibility. Side-by-side and slider progress photos, in-app graphs, measurements, habits and Apple Health and Google Health Connect sync.
- A white-label portal link. Your client web portal can run on your own domain on eligible plans, such as client.yourcoaching.com.
Which one should you choose?
FitBudd is likely the better fit if you:
- Want your own branded app listed in the app stores
- Want to sell programs and take payments directly inside that app
- Want a branded website and on-demand content hosting in the same product
BrixFit is likely the better fit if you:
- Get most clients from Instagram, YouTube or WhatsApp and want a proper lead pipeline
- Want AI help preparing for sales calls and a personalised report to share on the call
- Want check-ins, progress photos, graphs and health data connected in one system
- Are happy with one shared client app that shows your branding after login
Switching from FitBudd to BrixFit
On eligible plans we migrate your clients and programs from FitBudd or your spreadsheets for you, free. A sensible switch looks like this:
- Book a walkthrough and show us your programs, nutrition plans, check-ins and how leads reach you today.
- We move your clients and programs into BrixFit and set up your branding and check-in forms.
- Tell clients about the new app before you invite them, since they will download the BrixFit app instead of your FitBudd app.
- Invite clients in batches and run both for one check-in cycle before retiring FitBudd.
There is no lock-in: your data stays yours, and if you ever leave, ask us and we will send it to you as CSV files.
Whichever you choose
The fundamentals decide retention on any platform: a clear onboarding, a weekly check-in rhythm and personal replies. Our client onboarding template and check-in system guide work with any tool. Comparing more options? See Trainerize vs BrixFit, Everfit vs BrixFit and TrueCoach vs BrixFit, or browse BrixFit's features.
Frequently asked questions
What is a good alternative to FitBudd?
For coaches who want a lead CRM, AI sales-call preparation, check-ins and progress tracking connected, BrixFit is a strong alternative. If your top priority is a white-label app with its own app-store listing and payments inside it, FitBudd may already suit you.
Is FitBudd cheaper than BrixFit?
FitBudd publishes plans from US$15 per month for two clients, with Pro at US$79 and Super Pro at US$149 per month for 20 clients, as checked on 28 September 2026. BrixFit plans are custom and quoted on a walkthrough. Compare total cost for your client count and the features you would use.
Can I move my clients from FitBudd to BrixFit?
Yes. On eligible plans we migrate your clients and programs for you, free. Book a walkthrough and we will plan the move, including how to introduce the new app to your clients.
Does BrixFit give me a separate branded app listing?
No. Your clients use one BrixFit app on iOS and Android that shows your branding after they log in, on eligible plans. Your web portal can use a BrixFit subdomain or, on eligible plans, your own domain.
Does BrixFit take client payments?
No. BrixFit lets you create coaching packages and record the payments you receive, so you can track revenue and renewals. You collect payments through your own method, such as a card payment provider or bank transfer.
Switching from FitBudd? We will help you move
On eligible plans we migrate your clients and programs for you, free. Bring your current setup to a walkthrough and we will show you how it would run in BrixFit - and tell you honestly if FitBudd still suits you better.