The fitness coach CRM for US coaches that coaches, too
Capture leads from Instagram and TikTok, follow up on time and walk into every consult prepared. Then deliver workouts, nutrition and check-ins in the same system. The lead CRM is free with unlimited leads, for a limited time.
What is a fitness coach CRM?
A fitness coach CRM manages every lead from first enquiry to paying client, with forms, a pipeline, follow-up reminders and preparation for the consult. BrixFit goes further: it is coaching software and a CRM in one, so once a lead pays, you deliver workouts, nutrition, check-ins and progress tracking in the same platform. No second subscription, no exporting.
How US online coaches get clients, and where leads leak
Most independent coaches in the US win clients through social content (Instagram, TikTok, YouTube), referrals and free consults. The leaks are predictable:
- DMs as a lead list. Enquiries scroll away under newer messages.
- Slow replies. A lead who messages at 9 pm has moved on by lunch the next day.
- Cold consults. The call starts with questions the lead already answered.
- "Maybe after the holidays". Nobody writes the follow-up date down.
The BrixFit lead system
- Lead forms without a website. Share a form link in your bio, link-in-bio page or story. Conditional logic keeps it short.
- A pipeline you can actually read. Board, list or grid views with your own stages: New, Contacted, Consult booked, Follow-up, Not now, Client.
- Follow-ups and reminders on every open lead.
- Lead Intel before every consult. AI reads the lead's answers and briefs you on their goal, history and likely objection.
- AI health reports you can share on the consult: personalised free value with a next-30-days direction (guidance, not medical diagnosis).
- Booking after the form, on eligible plans: leads go straight to your Cal.com or Calendly page.
Run the consult with our discovery call script, and keep "not now" leads warm with the 7-touch follow-up sequence.
Follow up the right way: US messaging rules to know
A CRM helps you follow up consistently. Following up compliantly is on you, so know the basics (this is general information, not legal advice):
| Channel | Rule | What it means for coaches |
|---|---|---|
| CAN-SPAM Act | Do not use misleading subject lines, identify commercial messages, include a valid postal address and a working opt-out, and honor opt-outs promptly | |
| Text messages | Telephone Consumer Protection Act (TCPA) | Marketing texts sent with automated systems generally need prior express written consent; keep records of consent |
| Health information | State privacy laws vary | Collect only what you need on lead forms and keep health details for coaching, not marketing |
Practical habits: ask for permission to text on your lead form, send personal one-to-one follow-ups rather than blasts, and stop when someone asks you to. BrixFit keeps each lead's form answers and notes in one place, so you always know what someone agreed to.
From consult to coached client
When a lead says yes, convert them into a client and their answers carry over. Assign a workout plan and a nutrition plan with meal options and substitutes, set a weekly check-in, and they download the BrixFit app on iOS or Android. On paid plans, progress photos with side-by-side and slider views, measurements, habits, tasks and in-app chat keep them engaged, and Apple Health sync brings their activity in automatically.
Built for how US coaches run their business
- Your payments, your processor. BrixFit never processes your client payments, so it takes no cut. Keep using your existing payment setup and record payments in BrixFit to track revenue and renewals.
- Your brand. Clients see your branding after login and your portal can run on your own domain, on eligible plans.
- Billing in USD. Paid Solo and Studio plans are priced around your roster, affordable rather than enterprise-priced.
- No lock-in. Ask any time and we export your data as CSV files. On eligible plans, we migrate your clients and programs in for free.
Looking for the full platform view? See personal trainer software for US coaches, or how switching works if you use another tool today.
Frequently asked questions
What is the best CRM for fitness coaches in the USA?
One that handles social-first leads and then the coaching itself. BrixFit combines lead forms, board, list and grid pipeline views, follow-ups and AI consult briefs with workouts, nutrition, check-ins and a client app, and its lead CRM is free with unlimited leads for a limited time.
Is there a free CRM for personal trainers in the US?
Yes. BrixFit's lead CRM is free with unlimited leads for a limited time, and the free plan covers up to 3 active clients with workouts, nutrition, check-ins and the client app. No credit card is needed.
Can I text my fitness leads?
Generally, marketing texts sent with automated systems require prior express written consent under the TCPA. Ask for permission to text on your lead form, keep follow-ups personal and one-to-one, and stop when asked. Check with a legal professional for your situation.
Does BrixFit charge in US dollars?
Yes. Paid plans are billed in USD everywhere outside India, and priced around your roster rather than from a fixed rate card.
Does BrixFit take a cut of my client payments?
No. BrixFit never processes your client payments, so it takes no cut. You create coaching packages, record the payments you receive and track revenue and renewals.
See BrixFit with your own leads and clients
Book a walkthrough and we will set up your lead form, pipeline and coaching templates around how you work. Paid plans are billed in USD and priced around your roster.