Personal trainer software for online coaches in the USA

What online coaches in the US need from their software

The US has one of the most crowded online coaching markets in the world. Most coaches compete on attention first - Instagram, TikTok, YouTube and podcasts - and on delivery second. The software that helps is the one that joins those two halves: it catches the lead the moment they raise their hand, and it keeps the client long enough to renew.

In practice that means four jobs:

• Capture and qualify leads from social profiles without a full website.
• Deliver programs and nutrition clients can follow from their phone, at home or in a commercial gym.
• Run a check-in rhythm that scales past 20 or 30 clients without living in DMs.
• Prove progress with photos, measurements and trends, so renewals are an easy yes.

BrixFit is an all-in-one platform built around exactly those jobs.

From social profile to paying client

• Shareable lead forms that work from an Instagram bio, a YouTube description or a link in a DM - no website needed.
• A pipeline you control, with your own stages from new lead to converted.
• Booking built in. After submitting, leads can go straight to your Cal.com or Calendly page to book a consult.
• Lead Intel. Before the call, AI reads what the lead submitted and briefs you on their goals and likely objections.
• AI health-insights report. Walk a prospect through a personalised report on the call - BMI, BMR, energy needs, a protein target and a next-30-days direction - as free value that shows your expertise. It is guidance, not medical advice.

When a lead says yes, convert them into a client without re-typing anything. Read more in our guide to getting your first 10 fitness clients.

Coaching delivery, in the units your clients use

• Workout builder with a 1,500+ exercise library, plus session reporting of time, weights and reps with workout-day comparison.
• Nutrition plan builder with meal options and meal substitutes, drawing on 10M+ foods, so a client can swap a meal on a busy day and stay on plan.
• Pounds and inches or kilograms and centimetres. Lead and check-in forms let clients enter weight in lbs or kg and height in ft/in or cm, and values are stored consistently so your trends never break.
• Custom check-ins - daily or weekly forms with the questions you actually coach from.
• Tasks, habits and resources - repeating tasks, habit tracking, and a resource library per client, per plan or for everyone.

Set your time zone once, and your schedule, reminders and follow-ups line up with how you work - whether your clients are on Eastern or Pacific time.

Progress clients can see

Clients renew when they can see the plan working. BrixFit shows progress photos with side-by-side and slider before/after views, in-app graphs, body measurements and habit history, with Apple Health and Google Health Connect sync for health and activity data. A premium PDF progress report built from check-ins is available from the client page. The formulas are documented in our health metrics methodology.

The business side for US coaches

BrixFit tracks the business without trying to be your bank or your accountant:

• Packages and revenue. Create coaching packages and record the payments you receive - through Stripe, PayPal, Venmo, Zelle or whatever you use - so renewals and revenue sit next to each client. BrixFit does not collect payments itself.
• Scheduling and reminders, including repeating appointments and follow-ups tied to a client.
• Activity alerts when a client logs weight, completes a check-in, messages you, or goes quiet for the number of days you choose.
• Integrations through the official community n8n node and a public API.

A quick checklist most US online coaches work through, whatever software they choose:

• Certification. Most clients and insurers look for a nationally recognised certification such as NASM, ACE, ACSM or NSCA.
• Liability insurance that covers online coaching, not just in-person sessions.
• Scope of practice. Nutrition guidance is fine; medical nutrition therapy is for licensed professionals, and rules vary by state.
• Taxes. Online coaching income is usually self-employment income, and sales-tax treatment of services varies by state - confirm with a tax professional.

For pricing your packages, use our personal training pricing calculator, which works in USD, and read how to price personal training.

Your brand in front of your clients

Your clients use one BrixFit app on iOS and Android that shows your branding after they log in, on eligible plans. Your web portal can run on a BrixFit subdomain or, on eligible plans, your own domain - such as client.yourcoaching.com. The coach side works in any browser and installs as an app on Mac, Windows, Android and iOS, with push notifications.

Switching from another platform

Many US coaches come to BrixFit from Trainerize, TrueCoach, Everfit or a stack of spreadsheets. On eligible plans we migrate your clients and programs for you, free. Compare honestly first: Trainerize vs BrixFit, TrueCoach vs BrixFit, Everfit vs BrixFit and PT Distinction vs BrixFit each name where the other tool is stronger.

Who BrixFit is for - and who it is not for

BrixFit fits independent online or hybrid coaches and small coaching teams who want leads, coaching delivery and client progress in one system.

It is probably not the right fit if you need software that takes client payments for you, runs gym memberships and front-desk check-in, or gives you your own separate app-store listing. BrixFit focuses on the coach-to-client workflow instead.

Pricing

BrixFit plans are custom and billed in USD, shaped around your roster and the features you use - affordable, not enterprise-priced. There is no fixed public rate card; book a walkthrough and we will recommend a plan. See how pricing works or browse every feature.

Frequently asked questions