TrueCoach vs BrixFit: an honest comparison for online coaches
TrueCoach is a focused, programming-first coaching app with simple published plans and built-in payments. BrixFit covers the whole journey from lead to renewal. Here is where each one fits, and how to switch if you decide to.
The short answer
TrueCoach is built around training delivery: a program and workout builder, a large exercise video library, client messaging, and payments through Stripe, with nutrition handled through a MyFitnessPal integration. BrixFit covers more of the business around the training - lead forms, pipeline, booking and AI lead briefs - plus its own nutrition plans, custom check-ins and progress tracking in one system.
If you mainly write programs and want a clean, simple tool with published pricing and payments, TrueCoach is a strong option. If you also want to manage leads, nutrition and client progress without extra tools, BrixFit is worth comparing.
Details for TrueCoach come from its public pricing page and were checked on 28 September 2026. Features and prices change, so confirm on their site before deciding.
TrueCoach
Where TrueCoach is stronger
- Simple published plans and a trial. TrueCoach lists tiers by active clients - Starter for up to 5, Standard for up to 20 and Pro for up to 50 - with a 14-day free trial and no card required. BrixFit plans are custom and quoted on a walkthrough.
- Payments built in. TrueCoach includes Stripe-powered payments on all plans. BrixFit records payments you receive but does not collect them.
- Programming focus. A fast program builder and a large exercise video library make TrueCoach quick for strength and performance coaches who mainly deliver training.
- Wearables and public profiles. Standard and Pro add wearable integrations and a public coach profile, and a custom-branded app on those plans.
BrixFit
Where BrixFit is different
- A lead CRM, not just a client list. Shareable lead forms that work from an Instagram bio, a pipeline with your own stages, booking through Cal.com or Calendly, and WhatsApp lead alerts on eligible plans.
- Lead Intel before sales calls. AI reads what a lead submitted and briefs you on what matters to them before the call.
- Nutrition inside the platform. A nutrition plan builder with meal options and meal substitutes, drawing on 10M+ foods, instead of relying on a separate calorie-tracking app.
- Custom check-ins and activity alerts. Daily and weekly check-ins you design, with alerts when clients check in, log weight or go quiet.
- Progress visibility. Side-by-side and slider progress photos, in-app graphs, measurements, habits and Apple Health and Google Health Connect sync.
- AI health-insights reports. A personalised report for prospects on the sales call, plus a premium PDF progress report for active clients.
Which one should you choose?
TrueCoach is likely the better fit if you:
- Mainly deliver training programs and want the simplest tool for it
- Want payments handled inside your coaching platform
- Are happy for clients to track nutrition in MyFitnessPal
BrixFit is likely the better fit if you:
- Get most clients from Instagram, YouTube or WhatsApp and want a proper lead pipeline
- Coach nutrition as seriously as training and want meal plans with substitutes in the same app
- Want check-ins, progress photos, graphs and health data connected in one system
- Want AI help preparing for sales calls
Switching from TrueCoach to BrixFit
On eligible plans we migrate your clients and programs from TrueCoach or your spreadsheets for you, free. A sensible switch looks like this:
- Book a walkthrough and show us your programs, check-ins and how leads reach you today.
- We move your clients and programs into BrixFit and set up your check-in forms and branding.
- Add nutrition plans for the clients who were tracking in a separate app, so food and training sit together.
- Invite clients in batches and run both tools for one check-in cycle before retiring TrueCoach.
There is no lock-in: your data stays yours, and if you ever leave, ask us and we will send it to you as CSV files.
Whichever you choose
Retention depends on the fundamentals more than the tool: a clear onboarding, a weekly check-in rhythm and personal replies. Our weekly client check-in template and client churn playbook work with any platform. Comparing more options? See Trainerize vs BrixFit, Everfit vs BrixFit and FitBudd vs BrixFit, or browse BrixFit's features.
Frequently asked questions
What is a good alternative to TrueCoach?
For coaches who want leads, nutrition, check-ins and progress tracking in the same system as their programs, BrixFit is a strong alternative. If you mainly deliver training and want payments built in, TrueCoach may already suit you.
Is TrueCoach cheaper than BrixFit?
TrueCoach publishes plans by active client count, with a Starter tier for up to five clients, as checked on 28 September 2026. BrixFit plans are custom and quoted on a walkthrough. Compare total cost including any separate nutrition or lead tools you pay for alongside TrueCoach.
Can I move my clients from TrueCoach to BrixFit?
Yes. On eligible plans we migrate your clients and programs for you, free. Book a walkthrough and we will plan the move so your clients keep training while you switch.
Does BrixFit have nutrition tracking like TrueCoach?
TrueCoach connects to MyFitnessPal for nutrition. BrixFit has its own nutrition plan builder with meal options and substitutes, so plans and food sit in the same client app.
Does BrixFit take client payments?
No. BrixFit lets you create coaching packages and record the payments you receive, so you can track revenue and renewals. You collect payments through your own method, such as a card payment provider or bank transfer.
Switching from TrueCoach? We will help you move
On eligible plans we migrate your clients and programs for you, free. Bring your current setup to a walkthrough and we will show you how it would run in BrixFit - and tell you honestly if TrueCoach still suits you better.