The fitness coach CRM for Canadian coaches, with coaching built in
Capture every enquiry, follow up on time and prepare for every consult, then deliver workouts, nutrition and check-ins from the same platform. The lead CRM is free with unlimited leads, for a limited time.
What is a fitness coach CRM?
A fitness coach CRM keeps every lead in one place, from the first enquiry to a paying client: a lead form, pipeline stages, follow-up reminders and preparation for the consult. BrixFit is coaching software and a CRM in one, so after a lead says yes you deliver workouts, nutrition, check-ins and progress tracking without switching tools.
Follow-up and consent in Canada: CASL basics
Canada's Anti-Spam Legislation (CASL) is one of the strictest in the world, and it affects how coaches follow up leads by email, text and direct message. This is general information, not legal advice:
| Situation | Consent | What it means for your follow-up |
|---|---|---|
| Someone sends you an enquiry | Implied consent, generally for 6 months from the enquiry | You can follow up about their enquiry within that window |
| Someone buys from you | Implied consent, generally for 2 years from the purchase | You can message past clients about relevant offers in that window |
| You want to message beyond those windows | Express consent | Ask clearly, for example with a checkbox on your lead form |
| Every commercial message | Identification + unsubscribe | Say who you are, how to reach you, and include a way to opt out |
That makes dated records essential. In BrixFit, every lead keeps its submission date, form answers and your notes in one place, so you know when someone enquired and what they agreed to. Add an optional consent question to your lead form, and your follow-up list stays both effective and compliant.
The BrixFit lead system
- Lead forms without a website. Share the link in your Instagram bio, YouTube description or story. Conditional logic keeps the form short, and you can include a consent checkbox.
- Board, list and grid views with your own stages: New, Contacted, Consult booked, Follow-up, Not now, Client.
- Follow-ups and reminders, so every "not now" gets a date inside the consent window.
- Lead Intel: AI briefs you on each lead's goal, history and likely objection before the consult.
- AI health reports to share on the consult as personalised free value (guidance, not medical diagnosis).
- Booking after the form to your Cal.com or Calendly page, on eligible plans.
For the call itself, use our discovery call script; for timing and messages, the 7-touch follow-up sequence.
From consult to coached client
Convert a lead into a client and their answers carry over. Assign a workout plan and a nutrition plan with meal options and substitutes, set the check-in rhythm, and the client downloads the BrixFit app on iOS or Android. On paid plans, progress photos with side-by-side and slider views, measurements, habits, tasks and in-app chat keep clients engaged through Canadian winters, and Apple Health and Google Health Connect sync bring activity data in automatically.
Built for Canadian coaches
- No cut of your payments. BrixFit never processes your client payments. Use your own setup and record payments to track revenue.
- Your brand. Clients see your branding after login and your portal can run on your own domain, on eligible plans.
- Billing in USD, with paid Solo and Studio plans priced around your roster.
- Free migration on eligible plans, and CSV export on request if you ever leave.
For the full platform view, see personal trainer software for Canadian coaches. Switching from another tool? See how switching works.
Frequently asked questions
What is the best CRM for fitness coaches in Canada?
One that handles leads and the coaching itself, and helps you keep dated records for CASL. BrixFit combines lead forms, pipeline views, follow-ups and AI consult briefs with workouts, nutrition, check-ins and a client app. Its lead CRM is free with unlimited leads for a limited time.
Can I follow up with fitness leads under CASL?
Generally yes: an enquiry gives implied consent to follow up for about 6 months, and a purchase for about 2 years. Beyond that you need express consent. Every message should identify you and include an unsubscribe option. Check with a legal professional for your case.
Is there a free CRM for personal trainers in Canada?
Yes. BrixFit's lead CRM is free with unlimited leads for a limited time, and the free plan covers up to 3 active clients with workouts, nutrition, check-ins and the client app. No credit card is needed.
What currency does BrixFit bill in for Canadian coaches?
Paid plans are billed in USD outside India, and priced around your roster rather than from a fixed rate card.
Can I add a consent question to my BrixFit lead form?
Yes. BrixFit lead forms are fully customisable, so you can add a checkbox asking permission to follow up by email or text, alongside your qualifying questions.
See BrixFit with your own leads and clients
Book a walkthrough and we will set up your lead form, pipeline and coaching templates around how you work. Paid plans are billed in USD and priced around your roster.