The fitness coach CRM for Australian PTs and online coaches
Capture every enquiry, follow up on time and prepare for every consult, then coach the client in the same platform with workouts, nutrition and check-ins. The lead CRM is free with unlimited leads, for a limited time.
What is a fitness coach CRM?
A fitness coach CRM holds every enquiry from first contact to paying client: a lead form, pipeline stages, follow-up reminders and preparation for the consult. BrixFit is coaching software and a CRM in one, so the same platform then delivers workouts, nutrition, check-ins and progress tracking. That suits Australian PTs moving from the gym floor to hybrid and online coaching.
Where Australian PTs lose leads
- Enquiries split across channels. Gym front desk, Instagram DMs, Facebook, texts from referrals.
- Busy sessions, slow replies. You are on the floor from 5:30 am; the lead waits until evening and cools off.
- Consults from memory. No notes on what the lead said last week.
- Hybrid clients in three apps. In-person sessions on paper, online programs in an app, check-ins by text.
The BrixFit lead system
- One lead form for every channel. Share the link in your bio, on a flyer QR code at the gym or in a Facebook post. Conditional logic keeps it short.
- Board, list or grid views with your own stages: New, Contacted, Consult booked, Follow-up, Not now, Client.
- Follow-ups and reminders so leads you could not answer between sessions still get a reply.
- Lead Intel: AI briefs you on each lead's goal, history and likely objection before the consult.
- AI health reports to share on the consult as personalised free value (guidance, not medical diagnosis).
- Booking after the form to your Cal.com or Calendly page, on eligible plans, so leads book a consult without waiting for you to finish a session.
Use our discovery call script for the consult and the 7-touch follow-up sequence for everyone who says "not yet".
Follow up the right way: Spam Act basics
Australia's Spam Act 2003 covers commercial emails, texts and instant messages, including follow-ups to leads. This is general information, not legal advice:
| Requirement | What it means for your follow-up |
|---|---|
| Consent | Only send commercial messages to people who agreed, or where consent can reasonably be inferred from your relationship |
| Identify yourself | Say who is sending and how to contact you |
| Unsubscribe | Include a working way to opt out, and honour requests within 5 working days |
Simple habits cover most of this: add a consent checkbox to your lead form, keep follow-ups personal and one-to-one, and stop when someone opts out. BrixFit keeps each lead's form answers, dates and notes together, so your records are always in one place.
From consult to coached client
Convert the lead into a client and their answers carry over. Assign workouts and a nutrition plan with meal options and substitutes, set a weekly check-in, and the client downloads the BrixFit app on iOS or Android. Hybrid clients get their gym sessions and home workouts in the same plan. On paid plans, progress photos with side-by-side and slider views, measurements, habits, tasks and in-app chat keep them engaged, with Apple Health and Google Health Connect sync.
Built for Australian coaches
- No cut of your payments. BrixFit never processes your client payments; keep your own setup and record payments to track revenue.
- Your brand. Clients see your branding after login and your portal can run on your own domain, on eligible plans.
- Billing in USD, with paid Solo and Studio plans priced around your roster. Studio suits PT studios with several coaches under one organisation.
- Free migration on eligible plans, and CSV export on request if you ever leave.
For the full platform view, see personal trainer software for Australian coaches. Switching tools? See how switching works.
Frequently asked questions
What is the best CRM for personal trainers in Australia?
One that captures leads from every channel and then coaches the client too. BrixFit combines lead forms, pipeline views, follow-ups and AI consult briefs with workouts, nutrition, check-ins and a client app, and its lead CRM is free with unlimited leads for a limited time.
Is there a free CRM for personal trainers in Australia?
Yes. BrixFit's lead CRM is free with unlimited leads for a limited time, and the free plan covers up to 3 active clients with workouts, nutrition, check-ins and the client app. No credit card is needed.
Does the Spam Act apply to following up fitness leads?
Generally yes, for commercial emails, texts and instant messages. You need consent (express or reasonably inferred), must identify yourself and must include a working unsubscribe option. Check with a legal professional for your situation.
Can BrixFit handle hybrid in-person and online clients?
Yes. Build workout and nutrition plans that cover gym sessions and home training, run check-ins in the app, and schedule appointments and follow-ups, including repeating sessions, in the same platform.
What currency does BrixFit bill in for Australian coaches?
Paid plans are billed in USD outside India, and priced around your roster rather than from a fixed rate card.
See BrixFit with your own leads and clients
Book a walkthrough and we will set up your lead form, pipeline and coaching templates around how you train clients. Paid plans are billed in USD and priced around your roster.